Hear from more creators and CMOs in Parts 1, 2, 3, 4, and 6 of this series.

Historically, marketers have driven performance with Search ads by structuring their accounts to control every aspect of a campaign, from matching their keywords to specific customer queries to crafting every ad creative that customers see to setting the exact price they want to pay per query. The standard to achieve this was highly segmented, granular campaign setups.

But innovations in Google AI have transformed how marketers can reach relevant customers and grow their businesses. These changes have impacted how marketers optimize their campaigns as well. Just as automated bidding is now the standard practice over manual bidding, segmentation is quickly becoming an outdated approach.

While navigating these shifts, it’s important to keep in mind that you’re not competing against AI, you’re competing against other marketers who are using it. This article will explain how you can use AI more effectively to maximize value from your Search campaigns.

AI requires a strategic shift

Campaign hypersegmentation was once a best practice, but now it has the opposite effect on AI-powered advertising campaigns. Oversegmentation limits AI’s effectiveness; AI works best when you remove unnecessary constraints. Understanding this reality and its implications for your search advertising strategy are critically important if you’re relying on AI solutions now or plan to in the future.

Sephora provides a powerful example of how a brand can overcome hypersegmentation. The beauty brand grew concerned that its complex search account structure — based on its extensive product lines — hindered its profitability and volume targets in the U.K.

Practically speaking, simplifying your account structure requires two components: data and keyword themes.

While Sephora’s marketing team had adopted broad match and value-based Smart Bidding — the foundation of Google’s AI-powered solutions — they saw an opportunity to consolidate small campaigns with minimal volume and conversions. The team responded by simplifying the brand’s account structure, which decreased its total number of campaigns by a massive 85%. In doing so, Sephora increased its campaign conversion rate by 42% with a higher average order value of 6%, resulting in a 13% increase in return on ad spend.

As you can see, making the shift to simpler accounts is key to maximizing the potential of AI-powered Search ads. Below, I’ll walk through what simplification looks like in practice, and the benefits of getting started today.

Signal what’s important to you through data and themes

The first thing to know about AI is that it interprets information similarly to the way humans do.

Imagine trying to derive insights from information in seven different documents. To understand the main takeaways, you’d have to read all seven documents separately, then try to piece together the important points. This is much harder than if everything was in one document, organized by sections that create a logical progression. The same holds true for AI; unnecessary segmentation can make it harder for AI to learn and optimize toward your goals.

Here’s a good barometer to understand how to organize your account structure: Is it easy for you to understand, optimize, and derive insights from this? If the answer is yes, there’s a good chance it’s easy for AI to understand too.

We recommend ordering your campaigns and ad groups around what you care about most, and the themes that are most related to each other.

Practically speaking, simplifying your account structure requires two key components: data and themed ad groups. Data acts as fuel for AI, and the AI powering Google Ads works better when that data is de-duplicated and centralized around clear marketing objectives. Since AI can only optimize toward what you tell it to, it’s important for your data to convey which actions are important to you, how you value them, and what your goals are.

Theming is crucial, because it provides AI with additional context on what matters to you. By grouping keywords into similar themes, Google AI can better understand your keywords, select the best one, and determine which ad to serve for each query.

With that in mind, we recommend structuring your campaigns and ad groups around what you care about most, as well as the themes that are most related to each other, particularly in terms of creative and keywords. As an example, imagine that you’re a florist who wants to understand how your roses are selling. If you put “red roses,” “12-stem roses,” and “pink roses” in different campaigns or ad groups, it would be difficult for you to understand how “roses” as a category is performing. A simpler grouping of “roses” would make it easier for you and easier for AI too.

Reap the benefits

To help with account simplification, we created an ABCs of account structure. While the structure may look slightly different for every business, the goals are the same: more consolidated data, themed ad groups, and fewer campaigns. The benefits of a simplified advertising campaign structure are fairly universal as well.

Better performance

Search ads are incredibly powerful today because of Smart Bidding, which uses advanced machine learning and a range of other signals to optimize your bids for every search and customer. And, as Sephora showed, using Smart Bidding with a simplified account structure can improve the performance of your campaigns.

If your ads don’t have “good” or “excellent” Ad Strength, it may be a sign that your ad groups are too loosely themed.

In line with the ABCs, the most important thing you can do for Smart Bidding is to give it the best data you can and remove any unnecessary segmentation. This means providing accurate conversion data for all the actions you care about and using a value-based bidding strategy to optimize for your best customers. By doing so, you’re signaling what matters to you, what your goals are, who your highest value customers are.

Proper theming will also drive performance. The Ad Strength of your ads can be a helpful indicator of whether or not your ad groups are themed effectively, so use it as feedback. If your ads don’t have “good” or “excellent” Ad Strength, it may be a sign that your ad groups are too loosely themed, and your keywords aren’t as relevant to your ads as they could be.

Improved accuracy and efficiency

Minimizing the number of campaigns and consistently theming ad groups aids campaign accuracy and efficiency in multiple ways. Instead of requiring an employee to track multiple goals, keywords, and audiences across multiple campaigns, which can cause confusion, fewer campaigns make it easier to have eyes on all variables.

Saving teams time on manual campaign management frees them up to focus on the overall business strategy and to make long-term adjustments. The creation and management of future campaigns becomes easier as well.

Deeper insights

With simple and tightly themed ad groups, it’s easier to see insights and trends of how campaigns are performing in the areas you care most about when they’re grouped intentionally. The florist can clearly see how each flower group is performing by looking at the results. Likewise, AI has the full picture and can better optimize for the existing campaign and future ones.

AI will continue to shape Search advertising

Modern marketers are well versed in adapting to rapidly evolving standards and best practices, and the only guarantee is that change will continue. By making the effort to simplify your account structure and align it with how AI works, you’ll ensure that your campaigns have the right foundation to drive better performance, greater efficiency, deeper insights, and improved optimization for your search strategy.

The Wyoming King Bed is a large, oversized mattress measuring 84 inches by 84 inches (213cm x 213cm). This square-shaped bed offers ample space, making it ideal for families or those seeking extra comfort.

But there’s more to the story of the Wyoming King Bed. Read on to discover the full scope of this luxurious bed size and how it can transform your sleeping experience.

Dimensions and Space Requirements

The Wyoming King Bed, measuring 84 inches by 84 inches (7’0″ x 7’0″), is a luxurious choice for those who value space and comfort in their sleeping environment. Its generous dimensions make it a perfect option for families, especially with young children, or for individuals who simply enjoy an expansive sleeping area.

Understanding the Size

When considering the Wyoming King, it’s important to understand its size in the context of your room. This bed requires a room of at least 12 feet by 12 feet to fit comfortably, allowing for additional furniture and walking space. It’s not just about the bed itself, but also about creating a harmonious and functional bedroom environment.

Ideal Use Cases

The Wyoming King is particularly well-suited for families who co-sleep, providing ample room for parents and children. It’s also a popular choice in luxury homes or for those who have larger-than-average bedrooms. The extra space can enhance sleep quality, especially for those who move around a lot during the night or sleep with pets.

Why is it Called a Wyoming King?

The name “Wyoming King” originates from the bed’s significant size, reminiscent of the vast, open landscapes of Wyoming. This bed is designed to offer an expansive sleeping area, mirroring the grandeur and openness of the state.

What is the Difference Between Alaskan King and Wyoming King?

The Alaskan King size bed is larger than the Wyoming King, measuring 108 inches by 108 inches (274cm x 274cm). While the Wyoming King offers ample space, the Alaskan King provides an even more luxurious expanse for sleeping.

What’s the Difference Between California King and Wyoming King?

The California King bed measures 72 inches by 83.5 inches (183cm x 212cm), making it longer but narrower than the Wyoming King. The Wyoming King’s square shape offers more space width-wise compared to the rectangular California King.

Is a Wyoming King Worth It?

A Wyoming King bed is worth considering if you have enough space and seek exceptional comfort and roominess. It’s ideal for families, couples who desire more sleeping space, or individuals who prioritize luxury and space in their sleeping arrangements.

In conclusion, the Wyoming King bed is a luxurious option that offers unparalleled space and comfort. Its unique size and shape cater to specific needs, making it an excellent choice for families, couples, or anyone who values a spacious sleeping area. As you consider upgrading to a Wyoming King, remember to evaluate your room size and personal sleep preferences to ensure it’s the right fit for you. At Ten in the Bed, we’re committed to helping you find the perfect bed for your needs, ensuring restful nights and spacious comfort.

The Alberta King bed measures an impressive 96 inches by 96 inches (244cm x 244cm), offering ample space for individuals who prefer a spacious sleeping area. This size makes it one of the largest commercially available bed sizes, designed for ultimate comfort and luxury.

But there’s more to the Alberta King bed than just its size. Let’s delve deeper into what makes this bed so special and why it might be the perfect choice for your bedroom.

Exploring the Alberta King Bed’s Dimensions

The Alberta King bed is not just a sleeping space; it’s a statement piece for any bedroom. With its massive 96 inches by 96 inches (244cm x 244cm) dimensions, it provides unparalleled comfort and luxury. This size is particularly well-suited for larger bedrooms, ensuring that you have enough room to accommodate its grandeur without overwhelming the space.

One of the key benefits of the Alberta King bed is its ample space. It’s ideal for families who co-sleep, individuals who enjoy extra room, or couples who value their personal sleeping space. Its generous dimensions ensure that each person can sleep comfortably without disturbing their partner, making it a popular choice among sleep enthusiasts.

Moreover, the Alberta King bed can be a focal point in bedroom design. Its large size offers a grand, luxurious feel, and when paired with the right bedding and accessories, it can transform your bedroom into a lavish retreat. However, it’s important to consider the room size before opting for an Alberta King bed, as it requires a significant amount of space.

What is the Difference Between Alaskan King Bed and Alberta King Bed?

The Alaskan King bed measures 108 inches by 108 inches (274cm x 274cm), making it larger than the Alberta King bed. This difference in size offers even more space but also requires a larger room to accommodate its dimensions.

What is the Difference Between Texas King and Alberta King?

The Texas King bed, measuring 80 inches by 98 inches (203cm x 249cm), is longer but narrower than the Alberta King bed. It’s designed for taller individuals who need extra legroom but may not require as much width.

In conclusion, the Alberta King bed represents the epitome of spacious and luxurious sleeping. Its grand size of 8×8 feet caters to those who crave ample room or share their bed with family members. While it shares similarities with other oversized beds like the Alaskan and Texas King, its unique dimensions set it apart, making it a distinct and desirable choice for those with ample bedroom space. Choosing the right bed size is a significant decision, and with the Alberta King bed, you’re choosing unparalleled comfort and luxury.

An Alaskan King Bed measures an impressive 108 inches by 108 inches (274cm x 274cm), providing a square, spacious sleeping area. This size is significantly larger than standard king beds, offering ample space for families or those seeking extra comfort.

However, the dimensions of an Alaskan King Bed are just the beginning. There’s much more to these luxurious beds than just their size.

Exploring the Alaskan King Bed: Size and More

Alaskan King Beds are not just about their enormous size; they represent a lifestyle choice for those who prioritize comfort and space in their sleeping arrangements. These beds cater to various needs, from families who co-sleep to individuals seeking luxurious comfort.

The Size Breakdown

The Alaskan King Bed, with its 108-inch square dimensions, offers an expansive sleeping area. This size can comfortably accommodate multiple sleepers, making it ideal for families or those who enjoy ample space. Its square shape also provides uniformity, allowing sleepers to use the bed from any side without compromising on space or comfort.

Why is Alaskan King Bed So Big?

The Alaskan King Bed’s grand size caters to those who find traditional beds restrictive. Its expansive dimensions are designed to accommodate families who co-sleep, people with larger body types, or those who simply crave more space and luxury in their sleeping environment.

Why Would Someone Want an Alaskan King Bed?

Choosing an Alaskan King Bed is about embracing spacious luxury. It’s perfect for families, people who move a lot while sleeping, or couples who desire personal space without sacrificing intimacy. Its size ensures everyone has enough room for a comfortable, restful sleep.

Who Sleeps in an Alaskan King Bed?

An Alaskan King Bed is ideal for larger families, pet owners who share their bed with furry friends, or anyone who appreciates expansive sleeping space. It caters to diverse needs, from providing ample room for kids to ensuring a luxurious sleep experience.

Is an Alaskan King Bigger Than a King Bed?

The Alaskan King Bed is significantly larger than a standard King size bed. A standard King Bed measures 76 inches by 79.5 inches (193cm x 202cm), whereas the Alaskan King Bed extends to 108 inches by 108 inches (274cm x 274cm), offering much more space.

How Much Bigger is an Alaskan King Than a Queen?

An Alaskan King Bed dwarfs a standard Queen size bed, which measures 60 inches by 79.5 inches (152cm x 202cm). The Alaskan King is 48 inches wider (121.9cm) and 28 inches longer (71.2cm), providing a substantially larger sleeping area than a Queen Bed.

The Alaskan King Bed represents the pinnacle of spacious and luxurious sleeping solutions. It’s not just a bed; it’s a statement of comfort and style. While its size might be daunting, the benefits it offers in terms of space, comfort, and a unique sleeping experience make it an appealing choice for those with ample room. Whether you’re part of a large family, a taller individual, or someone who simply cherishes expansive sleeping space, the Alaskan King Bed could be the perfect addition to your home. Remember to consider the practical aspects like room size and bedding before diving into this majestic sleep experience.

A California Queen bed is a variation of the standard Queen bed, offering extra length ideal for taller individuals. Measuring 60 inches in width and 83.5 inches in length (152cm x 212cm), it provides four inches of additional length compared to the regular Queen bed’s 80 inches (203cm).

If you’re intrigued by the California Queen size, keep reading. We’ll delve deeper into what makes this size unique and how it could be the ideal choice for your bedroom.

Understanding the California Queen Size

The California Queen bed size is an excellent option for those who find a standard Queen bed too short. Its additional length caters to taller sleepers or anyone who craves more space to stretch out. This bed size maintains the width of a regular Queen bed, ensuring it fits comfortably in most bedrooms without taking up excessive space.

Which is bigger California King or California queen?

The California King bed is larger than the California Queen, measuring 72 inches in width and 83.5 inches in length (183cm x 212cm), providing extra width compared to the California Queen.

Is a California Queen Bigger than a King Size Bed?

The California Queen is not bigger than a standard King bed. The King size bed is wider at 76 inches (193cm), although both share the same length of 83.5 inches (212cm).

What is the difference between Olympic Queen and California Queen?

The Olympic Queen size bed is wider than the California Queen, measuring 66 inches in width (168cm), but both share the same length of 80 inches (203cm).

How much bigger is a California queen than a regular queen?

The California Queen is only larger in terms of length, offering an additional 4 inches (10.1cm) compared to the regular Queen’s 80-inch length (203cm), while maintaining the same width.

In conclusion, the California Queen size bed is an ideal choice for those needing extra length without the additional width of a King bed. It’s a perfect compromise between space and comfort, especially in rooms where a King bed might be too large.

Understanding the nuances of bed sizes like the California Queen ensures that you make the best choice for your sleeping comfort and room size. Remember, the right bed size can significantly enhance your sleep quality and overall bedroom experience.

An Olympic queen size bed measures 66 inches in width and 80 inches in length (168cm x 203cm). This makes it six inches wider (15.2cm) than a standard queen bed, offering extra space for a more comfortable sleep experience.

But there’s more to the Olympic Queen size than just its measurements. Let’s dive deeper into why this bed size might be the perfect choice for your sleeping needs.

Understanding the Dimensions of an Olympic Queen Bed

The Olympic queen size bed, sometimes known as a “super queen,” is a unique size not as widely known as others, strikes a balance between space and practicality. Designed for those who find a standard queen bed too snug but don’t have the room for a king-size, it offers a middle ground. This extra space can significantly enhance sleep quality, especially for couples who need more room but have limited bedroom space.

The Olympic Queen size is particularly suitable for older homes or apartments where larger beds like the king might not fit comfortably. It’s a perfect choice for couples who need extra sleeping space but want to maximize their bedroom’s floor area for other furniture or walking space.

Is Super Queen and Olympic Queen the Same?

The terms ‘Super Queen’ and ‘Olympic Queen’ often refer to the same bed size, which is a queen-size bed with additional width, typically measuring 66 inches by 80 inches (168cm x 203cm).

Is a Super Queen Bigger than a King?

A Super Queen bed is not larger than a King size bed. While it offers more width than a standard Queen bed, it is still smaller than a King, which typically measures 76 inches by 79.5 inches (193cm x 202cm).

What is the Difference Between Olympic Queen and Expanded Queen?

The Olympic Queen and Expanded Queen, also often referred to as Super Queen, are essentially the same, typically measuring 66 inches in width and 80 inches in length. This size is six inches wider than a standard queen size bed. However, these terms are not standardized in the bedding industry, leading to some variability in dimensions and nomenclature.

Is There an Extra Large Queen Size Bed?

In addition to Olympic Queen bed sizing (aka Super or Expanded), there is also the California Queen. The California Queen size bed provides extra length, measuring 60 inches in width and 84 inches in length (152cm x 212cm), making it ideal for taller individuals who need more legroom than a standard queen offers.

In conclusion, an Olympic Queen bed, with its unique dimensions, offers a perfect blend of comfort and space efficiency, making it an ideal choice for those who find standard queen beds restrictive but have limited room space for a king-size bed.

When considering an Olympic Queen bed, it’s important to assess your room size and sleeping habits to ensure it’s the right fit for you. Remember, the right bed size can significantly enhance your sleep quality and, by extension, your overall well-being.

A three quarter bed typically measures 48 inches wide by 75 inches long (122cm x 190.5cm). This size is unique, fitting snugly between a single and a full-sized bed, offering more space than a twin but less than a double.

Understanding the dimensions of a three quarter bed is just the beginning. Let’s delve deeper into why this bed size might be the perfect fit for your needs.

Understanding Three Quarter Bed Dimensions

A three quarter bed, often overlooked in the standard bed size chart, is a unique option for those needing more space than a twin but less than a double. Measuring approximately 48 inches in width and 75 inches in length (122cm x 190.5cm), this size provides a comfortable sleeping area for one person and can fit in smaller bedrooms where a full bed might be too large.

Design and Space Considerations

The dimensions of a three quarter bed make it ideal for smaller bedrooms where a full bed might be too large. It provides more sleeping space than a single bed without overwhelming the room. Its unique size also means that finding the right bedding and accessories requires a bit more effort, as standard sizes won’t always fit.

Historical and Cultural Context

These beds have an interesting history, reflecting changes in living spaces and lifestyle over the decades. They were more popular in the past, particularly in boarding houses and smaller homes, where space was a premium.

Is a 3/4 Bed the Same as a Twin Bed?

A three quarter bed is not the same as a twin bed. While a twin bed measures 38.5 inches in width (98cm), a three quarter bed is wider, measuring around 48 inches (122cm). Offering an additional 5.5 inches (13.9cm) in width compared to a standard twin bed.

Can Two People Sleep on a Three Quarter Bed?

Two people can sleep on a three quarter bed, but it will be a tight fit. It’s more spacious than a twin bed but less roomy compared to a full or double bed.

How Much Bigger is a Three Quarter Bed Than a Single?

A three quarter bed is 6 inches (15.2cm) wider than a single bed, offering more space for a comfortable sleep without occupying as much room as a full bed.

Why is it Called a 3/4 Bed?

The term “Three quarter bed” stems from its size, being three quarters (or 75%) the width of a standard full bed, hence the name.

The three quarter bed, with its unique size, offers a versatile sleeping solution. It’s ideal for those who need more space than a single but have limited room for a full bed. Understanding these dimensions and the bed’s suitability can help you make an informed decision for your sleeping arrangements. Whether for a child, a single adult, or a guest room, the three quarter bed offers a unique balance of comfort and space efficiency.

Antique double beds typically have dimensions of approximately 48 inches in width and 72 inches in length (122cm x 183cm). It’s important to note that due to their handcrafted nature, sizes can vary slightly between individual beds.

While the standard size is a key starting point, remember that the world of antique beds is filled with unique and varied pieces. Let’s dive deeper to explore these charming relics of the past.

Exploring the History and Variations of Antique Double Beds

Antique double beds, dating back to the late 19th and early 20th centuries, were a symbol of comfort and luxury in their era. Unlike modern standardized sizes, these beds were often handcrafted, leading to slight variations in their dimensions. The common size for an antique double bed is approximately 48 inches in width and 72 inches in length (122cm x 183cm), but it’s not uncommon to find them slightly larger or smaller for example at 75 inches in length (191cm). This variance is a telltale sign of their handcrafted origins.

Artistry and Material

The materials used in antique beds also varied widely, from sturdy oak to elegant mahogany, each adding a unique aesthetic to the bedroom. Intricate carvings and ornate headboards were common, reflecting the art and craftsmanship of the period. These beds were often part of a larger bedroom set, complete with matching wardrobes and dressers.

Anecdotes from antique dealers suggest that finding a perfect fit for modern mattresses in these beds can be challenging. Some enthusiasts opt for custom-made mattresses or use toppers to adjust the fit. The allure of antique double beds lies not just in their functional aspect but also in the stories and history they carry.

Are Antique Beds Different in Size Than a Regular or Queen-Sized Bed?

Antique beds often differ in size compared to modern regular or queen-sized beds. Antique double beds are generally smaller than today’s standard beds, with most antique versions measuring around 48 inches in width and 72 inches in length (122cm x 183cm), compared to the modern queen size of 60 inches by 79.5 inches (152cm x 202cm).

How Much Should an Antique Double Bed Frame Cost?

The cost of an antique double bed frame varies widely, depending on factors like age, condition, material, and craftsmanship. Generally, prices can range from a few hundred dollars to several thousand for rare or particularly ornate pieces.

In conclusion, while the charm and history of an antique double bed can be a delightful addition to any home, it’s important to be aware of their unique size and characteristics. Whether you’re a collector or simply someone who appreciates vintage aesthetics, understanding these details ensures you make an informed choice that blends history with modern living. At Ten in the Bed, we’re dedicated to helping you navigate the intricate world of beds, both antique and modern, to find the perfect fit for your space and style.

A Full XL bed frame typically measures 53.5 inches in width and 69.5 inches in length (136cm x 202cm). This size provides extra length compared to a standard Full bed, making it a comfortable choice for taller individuals or those seeking more legroom.

But wait, there’s more! Let’s dive deeper into the world of Full XL beds to understand why this size could be the perfect fit for your bedroom.

Understanding Full XL Bed Dimensions

Full XL beds are an excellent choice for those who need more space than a standard Full bed offers, but don’t have the room for a Queen size bed. They provide extra length, which is especially beneficial for taller individuals or anyone who enjoys more space to stretch out while sleeping.

Full XL beds are 53.5 inches in width and 69.5 inches in length (136cm x 202cm), making them 5 inches longer (12.7cm) than regular Full size beds.

This extra length can make a significant difference in comfort, particularly for taller individuals. While offering ample width for a single sleeper, these beds can also accommodate two people, though the space might be snug compared to a Queen or King size bed.

Can Two People Sleep on a Full XL?

Two people can sleep on a Full XL bed, but it will be cozier compared to larger bed sizes. It’s ideal for couples who like closeness or have limited space.

How Much Bigger is a Full XL than a Full?

A Full XL bed is the same width as a Full size bed but is 5 inches longer (12.7cm). This extra length provides more comfort for taller individuals.

Is Full XL Bigger than Twin XL?

A Full XL bed is wider than a Twin XL bed by 15 inches (38.1cm), offering more space for a single sleeper or cozy space for two.

Is a Full XL Bed the Same as a Queen?

A Full XL bed is not the same as a Queen. It is 6 inches (15.2cm) narrower and 5 inches shorter (12.7cm) than a Queen bed, making it a more compact choice.

Full XL beds strike a unique balance between compact design and extended length, making them a suitable choice for single sleepers, taller individuals, or couples with limited bedroom space. Understanding these dimensions and comparisons ensures that you make an informed decision that aligns with your comfort and space requirements. Remember, the right bed size is a key component of a good night’s sleep!